Video Production Myths That We Need To Demystify

23 May 2016

Videos are an excellent medium for story-telling. On the other hand, they are also extremely effective for promoting your products or services. In fact, a video is a tool which will offer you the best possible ROI. So, if created properly, videos will surely attract a lot of traffic to your website. Most importantly, they […]


Where To Place Advertising Dollars: TV Advertising or Digital Video ?

2 April 2016

Forrester’s Forecast View Model predicted towards the end of 2014 that 36% of the entire U.S. ad spending will be represented in digital forms by 2019. On the contrary, the U.S. TV ad market is still growing faster than digital video, according to a 2014 eMarketer report. As we see some of the big brands […]



6 Factors That Will Make Your Marketing Video Unique

4 January 2016

What makes marketing videos awesome? There are many factors that make a video shine out and more appealing to the audience. A video is not just about telling a story or showing a product using high definition cameras or dazzling studio technology. Videos aren’t supposed to answer each single question that a viewer might have. […]



Cost and Other Important Factors for Corporate Video Production

22 December 2015

Cost is an important factor in the making of a corporate web video. The overall cost depends on a number of factors, which we will be discussing in this article. Today a video can be shot with a Smartphone and uploaded on the internet without any cost involved in the process. On the other hand, […]



Making Video Production More Interesting and Enhancing its Quality

12 November 2015

Videos can be used as effective tools to improve inbound marketing for any brand or organization. A large part of internet traffic is driven and directed by videos. But making a viewer watch a video from the beginning to the end can be quite challenging. Statistics show that 30%-35% of the viewers skip watching a […]